Company Overview
Saye Home Decor is a unique venture under the Saye Company umbrella, dedicated to transforming spaces and lives through locally crafted home decor items while aligning with the core values and mission of Saye Company. Our business model is designed to address multiple social challenges, including unemployment among youth, period poverty, and menstrual stigma, all while contributing to environmental sustainability.
Since its inception in 2017, the organization has impacted more than 7010 adolescents and aims to live in a world where there are no more increased rates of teenage pregnancies and menstruation stigma.
Our Mission
Our mission is to craft high-quality, locally made home decoration items with a touch of customization, affordability, and environmental responsibility. We achieve this by transforming discarded materials into exquisite treasures, all sourced from the rich palette of Rwandan markets.
Our Vision
Become a preferred choice for homeowners seeking distinctive, high-quality home decor that reflects their unique style and personality
OUR TARGET GROUPS
Saye home décor’s unique home decor items cater to a diverse range of customers, including:
Restaurants & Hotels
Elevate the ambiance of dining and lodging spaces with our distinctive and eco-friendly decor items, creating memorable experiences for their patrons.
Newly Wed Couples
Help newlyweds transform their homes into cozy, stylish spaces with our personalized and sustainable decor pieces, celebrating the start of their journey together.
Gift Enthusiasts
Offer a thoughtful and eco-conscious gift choice with our handcrafted home decor items, perfect for special occasions and expressing care.
Unique Selling Proposition (USP
At Saye Home Decor, our commitment to creativity, sustainability, and social impact is at the heart of everything we do. Our unique selling proposition lies in three distinctive pillars that define our brand:
Upcycled Creations
Turning Trash into Treasures: We take pride in our commitment to sustainability. Our products are crafted using recycled materials, transforming what was once considered trash into beautiful, functional treasures for homes. Each piece is a testament to our dedication to reducing waste and leaving a positive environmental footprint.
Fighting Period Stigma
Empowering Conversations: Saye Home Decor is not just about decorating spaces; it's about making a statement. Our standout offerings include a range of artwork and decor items that unapologetically address menstrual themes, including blood, menstrual pads, and period pain. These pieces serve as powerful statements in the fight against menstrual stigma, creating conversation starters and promoting open dialogue. By proudly addressing this often-taboo topic, we contribute to breaking down barriers and fostering inclusivity.
Youth Employment:
Empowering the Future: Saye Home Decor is dedicated to more than just aesthetics; it's about making a positive impact on the lives of young individuals, especially girls. We are committed to providing job opportunities to empower them economically, combat the root causes of teenage pregnancies, and alleviate period poverty. By choosing Saye Home Decor, you're supporting a brand that actively invests in the future and wellbeing of our youth.
Products and Services
Our dedication to creativity and impact is reflected in our diverse range of home decor items designed to transform living spaces into visually captivating and inspiring places. Our product categories include, but are not limited to:
Wall Art
Paintings and prints that tell stories and provoke thought.
Functional Decor
Items that combine form and function for everyday use.
- Seasonal Decor: Unique pieces to celebrate special occasions.
- Custom Creations: We offer personalized decor items to suit individual tastes and preferences.
Choose Saye Home Decor for a unique blend of creativity, sustainability, and social responsibility in every piece we create.
MARKET OPPORTUNITY
Saye Home Decor operates in a market with significant growth potential, driven by evolving consumer preferences and societal trends. Our company is uniquely positioned to leverage these opportunities:
RAPIDLY GROWING DEMAND FOR SUSTAINABILITY
Today's consumers are increasingly conscious of the environmental impact of their purchases. The market for sustainable home decor is experiencing robust growth as individuals seek products that align with their values. Saye Home Decor's commitment to crafting products from recycled materials positions us as a leader in catering to this growing segment of eco-conscious consumers.
EMPHASIS ON LOCALLY MADE PRODUCTS
The desire to support local artisans and businesses has gained momentum. Consumers are showing a preference for locally made products over mass-produced alternatives. Saye Home Decor's commitment to sourcing materials locally and employing young talent resonates with this trend, allowing us to establish a strong local presence and connection.
Rising Demand for Social Responsibility:
Beyond sustainability, consumers are seeking socially responsible businesses that actively address important societal issues. Saye Home Decor's mission to fight menstrual stigma and provide job opportunities for youth aligns with this trend. By choosing our products, consumers can contribute to meaningful social change while enhancing their living spaces.
Niche Market for Unique, Handcrafted Products:
In a world saturated with mass-produced items, there is a growing niche market for unique, handcrafted home decor. Saye Home Decor's offerings, which include custom creations and distinctive designs, cater to consumers looking to personalize their spaces with one-of-a-kind pieces.
Online and E-commerce Opportunities:
The accessibility and convenience of online shopping have expanded the reach of home decor companies. Saye Home Decor leverages e-commerce platforms to make our products available to a global audience, capitalizing on the digital marketplace's vast potential.
Partnerships and Collaborations:
Collaborations with like-minded businesses, artists, and influencers can further amplify Saye Home Decor's presence and appeal within the sustainable and socially responsible home decor market.
Client Testimonials:
"Saye Home Decor transformed my house into a dream home. Their attention to detail and commitment to excellence are truly remarkable."
Team and Expertise:
Our team of experienced interior designers, craftsmen, and creative minds bring unparalleled expertise to every project. With a passion for design, we strive to exceed our clients' expectations with every endeavor.
Quality and Materials:
We adhere to the highest standards of quality, using sustainable and premium materials to craft our decor pieces. Our commitment to eco-friendly practices ensures we contribute positively to the environment.
Saye Home Decor's sustainability model is a testament to our belief that businesses can be a force for positive change. Our home decor shop serves as the engine that drives our dual-purpose approach: generating income to sustain our business while simultaneously supporting our social mission and making a lasting impact on the lives of youth and the communities we serve. This integrated model exemplifies our commitment to sustainability, social responsibility, and the betterment of society through our everyday operations.